[{"data":1,"prerenderedAt":2399},["ShallowReactive",2],{"0wrsIMsHhVxpn8wpDCzF903cgtYev3rpalw7-byKhh0":3,"3P-5f7QFlSdfjwZISoPaqFeqfUyciYHuibAJcodEofA":48,"_apollo:default":1510},[4,8,12,31,35],{"title":5,"uri":6,"previewImage":-1,"children":7},"Case Studies","\u002Fcase-studies\u002F",[],{"title":9,"uri":10,"previewImage":-1,"children":11},"People","\u002Fpeople\u002F",[],{"title":13,"uri":14,"previewImage":-1,"children":15},"Services","\u002Fservices\u002F",[16,19,22,25,28],{"title":17,"uri":18},"Creative","\u002Fservices\u002Fcreative-services\u002F",{"title":20,"uri":21},"Video","\u002Fservices\u002Fvideo-production\u002F",{"title":23,"uri":24},"Photography","\u002Fservices\u002Fphotography\u002F",{"title":26,"uri":27},"Web Design","\u002Fservices\u002Fwebsite-design-development\u002F",{"title":29,"uri":30},"Media","\u002Fservices\u002Fmedia-planning-placement\u002F",{"title":32,"uri":33,"previewImage":-1,"children":34},"Blog","\u002Fblog\u002F",[],{"title":36,"uri":37,"previewImage":-1,"children":38},"About","\u002Fabout\u002F",[39,42,45],{"title":40,"uri":41},"History","\u002Fabout\u002Fhistory\u002F",{"title":43,"uri":44},"Facilities ","\u002Fabout\u002Ffacilities\u002F",{"title":46,"uri":47},"Careers","\u002Fabout\u002Fcareers\u002F",{"post":49,"postsIndex":188},{"__typename":50,"title":51,"slug":52,"editorBlocks":53,"featuredImage":163,"blogInfo":168,"categories":173,"date":180,"seo":181},"Post","Can Fun Be Measured? An Open Letter","can-fun-be-measured-an-open-letter",[54,62,66,70,74,78,82,90,94,98,106,110,114,118,122,127,131,135,139,143,147,151,155,159],{"__typename":55,"name":56,"clientId":57,"parentClientId":58,"attributes":59},"CoreParagraph","core\u002Fparagraph","6a05fbed6a917",null,{"__typename":60,"align":58,"backgroundColor":58,"content":61,"fontSize":58,"textColor":58},"CoreParagraphAttributes","By \u003Ca href=\"https:\u002F\u002Fmadg.com\u002Fpeople\u002Fryan-farmer\u002F\">Ryan Farmer, COO\u003C\u002Fa>",{"__typename":55,"name":56,"clientId":63,"parentClientId":58,"attributes":64},"6a05fbed6a91f",{"__typename":60,"align":58,"backgroundColor":58,"content":65,"fontSize":58,"textColor":58},"\u003Cstrong>TO: Catherine Strong, Chief Financial Officer at Mad Genius. Department of Quantifiable Chaos RE: Q3 Hedonic ROI Audit & Creative Alchemy Yield Report\u003C\u002Fstrong>",{"__typename":55,"name":56,"clientId":67,"parentClientId":58,"attributes":68},"6a05fbed6a921",{"__typename":60,"align":58,"backgroundColor":58,"content":69,"fontSize":58,"textColor":58},"Catherine, ",{"__typename":55,"name":56,"clientId":71,"parentClientId":58,"attributes":72},"6a05fbed6a922",{"__typename":60,"align":58,"backgroundColor":58,"content":73,"fontSize":58,"textColor":58},"Welcome to your new role at the labs. Since your promotion to CFO, we’ve noticed you looking at our \"Culture Club\" calendar with the skeptical gaze of someone who actually understands how compound interest works. We get it. You see a \"Gingerbread House Engineering Challenge,\" and you think, “That’s a lot of billable hours being spent on structural icing and not on client work.”",{"__typename":55,"name":56,"clientId":75,"parentClientId":58,"attributes":76},"6a05fbed6a923",{"__typename":60,"align":58,"backgroundColor":58,"content":77,"fontSize":58,"textColor":58},"Here at Mad Genius, we don’t just have fun, it’s literally one of our core values. We’ve been running the numbers through our proprietary Alchemy-Dash™ visualization suite (it’s in closed beta), and the data is undeniable. We are fusing art and science with explosive results.",{"__typename":55,"name":56,"clientId":79,"parentClientId":58,"attributes":80},"6a05fbed6a924",{"__typename":60,"align":58,"backgroundColor":58,"content":81,"fontSize":58,"textColor":58},"Behold, the metrics of our madness:",{"__typename":83,"name":84,"clientId":85,"parentClientId":58,"anchor":58,"attributes":86},"CoreHeading","core\u002Fheading","6a05fbed6a925",{"__typename":87,"textAlign":58,"level":88,"align":58,"anchor":58,"content":89},"CoreHeadingAttributes",2,"Trivia Telemetry",{"__typename":55,"name":56,"clientId":91,"parentClientId":58,"attributes":92},"6a05fbed6a926",{"__typename":60,"align":58,"backgroundColor":58,"content":93,"fontSize":58,"textColor":58},"When our Culture Club initiates trivia time, we aren’t just arguing about 80s synth-pop. We are optimizing our guffaws per square inch (GSI). Data shows that a room-wide laugh (minimum 85 decibels) creates a localized atmospheric pressure drop that truly sucks bad ideas out of the ventilation system.",{"__typename":55,"name":56,"clientId":95,"parentClientId":58,"attributes":96},"6a05fbed6a927",{"__typename":60,"align":58,"backgroundColor":58,"content":97,"fontSize":58,"textColor":58},"ROI: For every 15 GSIs recorded, we see a 14.2% reduction in “meeting-induced comas.” If we don’t hit our trivia quotas, the creative department starts looking like a scene from a Monty Python sketch—just several people in suits hitting each other with dead fish. Nobody wants that, Catherine. Fish is expensive.",{"__typename":99,"name":100,"clientId":101,"parentClientId":58,"attributes":102},"CoreImage","core\u002Fimage","6a05fbed6a928",{"__typename":103,"alt":104,"align":58,"src":105,"caption":104},"CoreImageAttributes","","https:\u002F\u002Fmadg50stg.wpenginepowered.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FIMG_1688-1920x962.jpg",{"__typename":83,"name":84,"clientId":107,"parentClientId":58,"anchor":58,"attributes":108},"6a05fbed6a929",{"__typename":87,"textAlign":58,"level":88,"align":58,"anchor":58,"content":109},"Creative Alchemy",{"__typename":55,"name":56,"clientId":111,"parentClientId":58,"attributes":112},"6a05fbed6a92a",{"__typename":60,"align":58,"backgroundColor":58,"content":113,"fontSize":58,"textColor":58},"You questioned the line item for \"Blueberry-Infused Mezcal\" for National Aviation Day. We call that creative alchemy yield (CAY). By connecting two dots that have no business being near each other—like \"Aviation\" and \"Smoky Agave\"—we prime the brain for \"delivering the unexpected.\"",{"__typename":55,"name":56,"clientId":115,"parentClientId":58,"attributes":116},"6a05fbed6a92b",{"__typename":60,"align":58,"backgroundColor":58,"content":117,"fontSize":58,"textColor":58},"Our CAY spikes by 40% when the cocktails are \"situationally appropriate.\" Last month, we connected \"custom cocktails\" to \"client strategy,\" when a genius stumbled upon a solution to a complex design problem while trying to figure out how to drink tequila from a miniature sombrero. (Can we expense some crazy straws to make it a little easier?)",{"__typename":99,"name":100,"clientId":119,"parentClientId":58,"attributes":120},"6a05fbed6a92c",{"__typename":103,"alt":104,"align":58,"src":121,"caption":104},"https:\u002F\u002Fmadg50stg.wpenginepowered.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FIMG_6867-960x1280.jpg",{"__typename":83,"name":84,"clientId":123,"parentClientId":58,"anchor":58,"attributes":124},"6a05fbed6a92d",{"__typename":87,"textAlign":58,"level":125,"align":58,"anchor":58,"content":126},3,"Dopamine Diets",{"__typename":55,"name":56,"clientId":128,"parentClientId":58,"attributes":129},"6a05fbed6a92e",{"__typename":60,"align":58,"backgroundColor":58,"content":130,"fontSize":58,"textColor":58},"Whether it’s National Donut Day or a surprise taco bar, we are monitoring the coffee-to-code (C2C) ratio. We’ve discovered that sugar-induced dopamine spikes act as a lubricant for our data-steering mechanisms.",{"__typename":55,"name":56,"clientId":132,"parentClientId":58,"attributes":133},"6a05fbed6a92f",{"__typename":60,"align":58,"backgroundColor":58,"content":134,"fontSize":58,"textColor":58},"When the team is fed absurd amounts of \"free food,\" the speed of our \"observation, questioning, and testing\" increases to a level that is frankly unhinged. We’re moving so fast we’re seeing the future. And that future includes many more food purchases. So, so many.",{"__typename":99,"name":100,"clientId":136,"parentClientId":58,"attributes":137},"6a05fbed6a930",{"__typename":103,"alt":104,"align":58,"src":138,"caption":104},"https:\u002F\u002Fmadg50stg.wpenginepowered.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FIce_Cream-960x1280.jpg",{"__typename":83,"name":84,"clientId":140,"parentClientId":58,"anchor":58,"attributes":141},"6a05fbed6a931",{"__typename":87,"textAlign":58,"level":88,"align":58,"anchor":58,"content":142},"Gingerbread Geometry",{"__typename":55,"name":56,"clientId":144,"parentClientId":58,"attributes":145},"6a05fbed6a932",{"__typename":60,"align":58,"backgroundColor":58,"content":146,"fontSize":58,"textColor":58},"Is a gingerbread contest a waste of budgeted expenses? No. It’s a high-stakes competitive stress test. A genius is competitive, Catherine! We stay thirsty for success (and frosting). If a genius can’t defend their mid-century modern gingerbread ranch against a hostile takeover by a gummy bear army, how can we expect them to defend a brand strategy in a room full of CEOs?",{"__typename":55,"name":56,"clientId":148,"parentClientId":58,"attributes":149},"6a05fbed6a933",{"__typename":60,"align":58,"backgroundColor":58,"content":150,"fontSize":58,"textColor":58},"Catherine, we’re not just \"playing.\" We’re nurturing craft and embracing the analytical by forcing the numbers to look at a gingerbread mansion and say, \"Built on time and under budget.\" We’re hungry for excellence and hangry when the calendar doesn’t provide opportunity.",{"__typename":99,"name":100,"clientId":152,"parentClientId":58,"attributes":153},"6a05fbed6a934",{"__typename":103,"alt":104,"align":58,"src":154,"caption":104},"https:\u002F\u002Fmadg50stg.wpenginepowered.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FIMG_1424-960x1280.jpg",{"__typename":55,"name":56,"clientId":156,"parentClientId":58,"attributes":157},"6a05fbed6a935",{"__typename":60,"align":58,"backgroundColor":58,"content":158,"fontSize":58,"textColor":58},"We love you Catherine. We know how difficult it can be to keep an eye on the money while geniuses are constantly refining their workflows through GSIs, CAYs, and CSC. Ignore the reports. 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